How did design help choose a president?
Why are people buying houses they cannot afford?
Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis?
Design matters. Like never before.
Disarming the weapons of mass deception.
Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers can choose what their young profession will be about: inventing deceptions that encourage more consumption—or helping repair the world.
Do Good Design is a call to action:
It alerts designers to the role they play in persuading global audiences to fulfill invented needs. The book outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles. In this provocative and dramatically-illustrated book, David Berman offers a powerful and hopeful message for all designers.
Today, everyone is a designer.
And the future of civilization is our common design project.
What you just read was the synopsis to a book written 2008 called “Do Good Design” by David Berman.
I am going to read it and will post it out after another copy to the first person to comment below – Perhaps we can keep the postal sharing going after that.