Do Good Design

How did design help choose a president?
Why are people buying houses they cannot afford?
Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis?

Design matters. Like never before.

Disarming the weapons of mass deception.
Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers can choose what their young profession will be about: inventing deceptions that encourage more consumption—or helping repair the world.

Do Good Design is a call to action:
It alerts designers to the role they play in persuading global audiences to fulfill invented needs. The book outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles. In this provocative and dramatically-illustrated book, David Berman offers a powerful and hopeful message for all designers.

Today, everyone is a designer.
And the future of civilization is our common design project.

What you just read was the synopsis to a book written 2008 called “Do Good Design” by David Berman.

I am going to read it and will post it out after another copy to the first person to comment below – Perhaps we can keep the postal sharing going after that.


  • Aaron Boots  

    Hey Jo.

    Looks pretty interesting – a lot of people don’t stop to think how little we need so many of the things we’re being pressed and manipulated to buy.

    Another TV. A bigger, newer, shinier house/car/spouse.

    Very interested to hear what you thought of the book.

    Also very excited (from what I can see) to have been the first poster 🙂

    Love the blog,

    • john  

      Hi Aaron,

      You’re absolutely right Aaron. Design and advertising has not just impacted our desire for endless consumer upgrades, it’s actually evolved the common psyche to be hardwired for it.

      Rewind a good few years and the idea of upgrading shoes before they wore had little credibility and traction. Nowadays, we start to feel uneasy about our car being too old after 3 years or the TV doesn’t look quite as big as it once did. This ‘upgrade chromosome’ is now hard wired into our mindsets from endless messaging that started when we were kids.

      As someone in branding, it’s certainly something I try to remain mindful of – Enriching people’s lives.

      Did you want me to post you out the book to have a read?
      Email me your postal and I’ll arrange it.

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