Barack Obama’s campaign will be remembered in the pages of history for undoubtedly a few reasons.
One of those reasons will be the design and advertising component to the campaign. In a word, it was done “masterfully”.
The Obama presidential campaign was an innovation in American politics and American design. For the first time, a candidate used art and design to bring together the American people—capturing their voices in a visual way. See some spreads below from the book “Designing Obama”. It’s currently sold out and not in production.