Hello Myspace, again

Myspace.  For many, a thing of the past, but with some fresh investment and substantial celebrity endorsement (I.e. Justin Timberlake), this tech start up has committed to rising from the ashes from the Facebook fight that left it beaten, battered and bruised, and give world domination one more try.

Although, it seems that this time, they’ve come armed with some pretty striking visuals and a renewed focus on music search and stream (something they attempted half-heartedly a couple of years ago).

If you ask me, I think it looks pretty cool but the question with a website like this is “Will it be able to integrate into online user habits enough to be a contender in the social media space?”  Myspace has a tattered history and this will be a barrier for a lot of users who tried it before.

 

fun walk down memory lane

IN 2003, Myspace launched.  By 2005, the site had taken off and News Corp acquired it for $580 Million.  From ’05 – ’08, it was the most visited social networking site in the world and even surpassed Google in the US and hit an all time high value of $12 Billion.  We’re talking about a ‘big deal’ website here.  But it all went south when Facebook emerged the winner at some point in 2008 and from there, things went down hill.  In 2011, Newscorp eventually sold Myspace for $35 Million and declared the acquisition a big mistake.

 

 

Where to now?

I’ll let you be the judge. Myspace is now open (as of 13th January 2013) for Beta Testing.  See what you think.

 

 

 

 

 

5 comments

  • Alex  

    It’s interesting to see the evolution of a service that was once one of the big boys during the emergence of social media. Music and individual page-styles has always been their foot in the door to be something ‘different’, and it seems like they are really pushing that aspect now. I personally think this is a good move. Myspace’s new minimalist layout and custom full-screen image/video pages made Facebook all of a sudden look very cluttered, and even somewhat impersonal in comparison.

    I’m surprised to see the “log in with Facebook” button, it’s as if they have conceded defeat in a way – perhaps in an attempt to fully identify themselves as a completely unique service to be used alongside it. Does this mean it will “be a contender in the social media space”? I don’t think many could say for sure. The success of these services seems to stem from their marketing ability and generated hype rather than the actual service features. All I know is that it will definitely give MySpace a much better chance than before. Their choice of music cracked me up, especially the lines:
    “I just can’t pretend that nothing’s changed. Can you comprehend just what to say? If you break my heart a second time, I might never be the same.”
    It gave me the impression they are still a little bitter about their once loyal users flocking to Facebook.

    Thanks for the article, I had no idea MySpace was undergoing a makeover. Will be interesting to see how things pan out.

    • John  

      Great thoughts Alex. You’re right in that Myspace did need to do something. I’m wondering what kind of market share they’re after. It seems to me that they don’t need to be another Facebook to still be successful and their monetisation model might be even better than Facebook’s because they have the music focus. This means they can still be quite successful without the billion of users.

      Their music choice may be a bit tongue in cheek but I love that they’re giving it a shot. Whether they can integrate into my daily or weekly online social media use is another question and I suspect that their mobile interface and how nice it is to use will play a big part in that decision.

  • tim  

    I personally found that the most interesting part of the whole ordeal is the adoption of Justin Timberlake, not as a spokesperson, but as lead creative director. Its a trend thats catching on too, with Blackberry aligning with Alicia Keys in the same manor for BB10.

    I wonder how far this trend in branding will go before losing its edge. An old trick transformed. Who will be next?

    • John  

      So true Tim. I recently heard of Victoria Beckham (Posh spice) being the lead designer on the new car by Range Rover – I think it’s trending for 2 reasons.
      1. Often these celebrities are very capable and creative in their own right
      2. More importantly though, the PR they create from being involved in the project is all the success it needs.
      They’re borrowing from a 10-20 year old proven formula that the cosmetics and perfume companies have been using.

    • John  

      Actually, perhaps that may be a great topic to write my next blog article on. Adopting celebrities as art directors, not just spokespeople.

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