Hi, I am an entrepreneur, investor, CEO, author and husband.

I love to travel and believe that ‘experience’ is one of the greatest gifts we’ve been given. My passion is to help the world redefine the purpose of brands and the way we experience them.

We live in a new world; a better world. We are savvy to inauthenticity and slowly but surely, companies are waking to the fact that brands must have values. They think, act and do, just like us, and for better or worse, they reflect our organisations to the market. They must be authentic and wherever brands go, they are most effective when they seek to enrich the world with purpose driven conversations. It’s this new world that we live in and it’s pretty exciting.

This blog is an ongoing accumulation of my thoughts on current day events from the perspective of a branding person.


1. Read my latest article